California is rewriting Internet standards

The same as Europe did with its GDPR standard to preserve user information, California will do it in July of this year 2020. As of day 1 of that month the new CCPA (California Consumer Privacy Act) regulations apply. Therefore, Internet users will have the right to know the information that companies have collected from them and to refuse to sell their information.

But things are much more complicated than it seems, as companies collect partial data from each user, and then “mix” them with different criteria according to the interests of those who buy their information.

What companies have in their databases of each user is only part of what they capture from their movements, and the rest is mixed by where it is not known very well.

But complicated as it may be, the law is more than positive and hopefully the rest of the USA will continue in this direction. Nowadays, the Internet is a kind of “wild west” that began more than two decades ago and where everyone is at ease, and redirecting that will cost time and money, but it will be worth a try.

The CCPA law will affect companies with more than 25 million dollars of business, or with access to information for more than 50,000 people which basically means medium and large companies. And you have to think that most of them are not technology companies, so the change will cost them a bit more .

But once achieved it is something that they have forever.

But let’s not fool ourselves, for many people it will not be a big change, because they do not value their data at all and give them easily when asked for. In Europe after one year of the application of the GDPR, 95% of users accept to be monitored in exchange for “using” the WEB’s and APP’s offered to them. They say “YES” to everything the companies ask for.

People do not care or value their privacy which is a surprising bit of information., but it appears that is simply how we are.

Although some do not value their privacy, others do and it is a fundamental part of our rights. We must continue fighting for them and make companies submit to them.